One of the main problems of Web 3.0 integrations now and future advertising markets respectively is that offline markets, including marketing activities, are not actually toned down. Veezy's primary challenge is therefore to: Identify as many offline and online interaction patterns as possible, and the easiest way to do this is through integrating data from IoT devices (wearable gadgets, smart speakers, smart cars and the like) and distributed databases with the analytics system that Veezy already has in place. The second way is to connect a unified protocol to various offline activities to bring them into the XR space.
Therefore, the task the service solves is simple: create a set of rules to transfer offline behaviour patterns recorded through IoT devices to online, so that the end user can interact anytime, anywhere with various Web 3.0 actors.
As stated earlier - one of the main difficulties of the Web 3.0 format is that not all actors can be identified in classical ways, and in some cases - it is not necessary, while the data comes from all actors at once. This is why Veezy decided on backwards integration: The actor's account is not identified in the classical way (authorisation is done, but the actor remains either a pseudonym or anonymous); Instead, acts of the actor are identified through various BBs and interactions with them.
In this case, Veezy actually acts as a reverse-rental platform for BB: that is, the actor takes the item and does not pay money for it, but instead receives income for wearing it as a temporary advertising banner. The same applies to various promotions (competitions, conversations with other actors, etc.): that is, crowdfunding actually merges with high-precision, targeted advertising.
As mentioned above - this is one of the most common types of advertising in Decentraland and other meta-universes, but at the moment it is virtually static: that is, the advertiser fixes in one place some visual message and does not get any feedback, except the standard activities (click on the link, phone call, etc.). At the same time, there are already solutions on the market that can dynamically change the content of NFT - including by creating special wrappers (wNFTs) that contain both financial (Collateral) and informational (metadata) data. Therefore, Veezy can implement the case of integration of such technologies with standard advertising: 1) bidding is done via DEX advertising; 2) the winning bidder gets advertising space via wNFT for a certain time; 3) the ad will be shown on condition that payment is received (via a smart contract) and 4) no ownership is taken away from the initial NFT-space holder.
But how exactly would advertisers, consumers (or rather, advertising space actors) and the DAO Veezy interact? One answer is the token as a contingent instrument of possible economic interactions.