# White paper

## Abstract

This document reveals the main aspects of the Veezy project and provides a snapshot of the new format advertising market analysis. The core of the project is an ecosystem for working with advertising campaigns within the Metaconset and other Web 3.0 entities: Metaverse, **GameFi**, DeFi, DAO, etc. It starts with the evolution of advertising and the basic ways of delivering it, before revealing the innovations that Veezy provides for its users. Particular attention is given to the architecture of the platform and its building blocks, such as Token and DAO. In addition, additional references to the description of the framework can be found.


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